Littleton Ballot Measure 3A

We were hired by the No Way on 3A campaign, a spin off of the local advocacy groups Littleton Grows Together and Vibrant Littleton, groups that advocate for more housing choices in that area of the Denver Metro Region. We performed a poll on the issue in question as well as message testing both for and against the issue. Like usual, we had proponents on both sides unsure the bias of the survey. Surprise, there was none.

The final results of the election at 54 Yes/46 No closely mirror our findings 2 months out (53 Yes/47No or Undecided). This result showcases the stickiness of voter preferences and affirms our findings elsewhere that undecided voters overwhelmingly end up voting no.

Findings

While the initial findings were not positive for our client, the data was still able to guide operational strategies that assisted them in making it a close outcome.

This chart shows the slight shift that nearly ever demographic group had after being exposed to both FOR and AGAINST messaging.

We like to showcase this chart as an example of the data informing campaign operations and how you message at certain population groups (assuming you got your messaging right!).

Issues that Littleton voters had at top of mind when going into the Fall ‘25 election.